007 ELEMENTS
A James Bond Cinematic Experience
Client: Optimist Inc. / Bergbahnen Sölden
In the summer of 2017, we embarked on one of our most ambitious projects: 007 ELEMENTS, the world's first permanent cinematic installation dedicated to the legacy of James Bond. Perched 3,050 meters above sea level on Gaislachkogel Mountain in Sölden, Austria, this immersive experience blends cutting-edge design, innovative storytelling, and breathtaking Alpine scenery.
Contracted by Optimist Inc., we oversaw all aspects of the interior build, from backend infrastructure and electrical systems to lighting, servers, and technical integration. Our responsibilities extended to the production and installation of the exhibits, the creation of cinematic soundscapes, and the development of video content—ensuring every detail captured the essence of the Bond universe. Bridging cultural and operational gaps between local vendors and the American creative team was critical to the seamless realization of this extraordinary vision.
The result is a fully immersive journey into the Bond universe. Through dynamic installations, cinematic sound design, and architectural precision, 007 ELEMENTS captures the essence of the franchise while offering visitors unique insights into the creative process behind the films. Far more than a museum, this installation is a testament to the art of storytelling and innovation, set against one of the most spectacular backdrops in the world.
Spanning over 12 months from groundbreaking to opening in July 2018, the project was a labor of love and a feat of cross-disciplinary collaboration. Since its debut, we've continued to support the installation with maintenance and updates, ensuring it remains a state-of-the-art attraction that captivates audiences.
Recognized with Gold at ADC Germany, Silver at ADC Europe, and a Gold ADC Europe Member Club Award, 007 ELEMENTS has set a new benchmark for immersive brand experiences.